Claiming, populating, and maintaining your tow company’s Google Business Profile* is increasingly vital to appearing in towing Local Pack results and answering the question: How do I get more towing calls? *formerly Google My Business or GMB
What Will Have the Greatest Impact on My Business’ Google Ranking?
Being listed in the Local Pack of a ‘towing near me’ search on Google is a goldmine for bringing in cash calls. So how do you push your tow business toward the top? The Google search formula is a heavily-guarded secret. Local SEO (search engine optimization) practitioners report there are a number of ways to increase your rankings for local searches. For instance, websites, reviews, and directory listings.
Your Google Business Profile (formerly Google My Business or GMB), has over double the impact of the next highest local ranking factor. It is vital to claim, optimize, and maintain this free listing.
Why is My Tow Company’s Profile So Important to Getting More Calls?
Google Business Profile is a free tool that serves as the gateway to getting found on Google. It’s the only way to show up in the Local Pack of a Google search. That’s the results below paid ads including two or three companies along with a map preview.
Your Google Business Profile listing is where you share important information about your towing company. For example, your phone number, a link to your website, operating hours, and other key details. Your company’s Google Business Profile also leads as the largest overall local ranking factor (those factors used when Google ranks companies), weighted at 36%. This is an increase of 2.5 times since 2015 and shows a pattern of continued upward momentum.
Keeping your business information on Google Business Profile updated is becoming essential to companies, especially as 60% of smart phone users report contacting a business through the ‘click to call’ option.
What are the First Steps I Should Take with Google Business Profile?
If you haven’t claimed your tow business on GBP, DO IT NOW!! Here’s a helpful post we wrote on how to claim your listing.
After claiming your business, be sure to fill out as much info as applies to your towing company. Here are a few areas to address that often get overlooked:
- Service Area – List up to 20 geo-locations. Use as many as you can. Start with cities and towns, and then layer in zip codes and counties.
- Special Hours – Make sure Google, and thereby your potential customers, know you’re open 24/7 on holidays.
- Photos – Include several great photos letting everyone see what your tow business is all about.
- Services – Ensure people are aware of all the different services you provide.
How Do I Move Up My Local Ranking So I Can Get More Tow Calls?
At one time or another, every tow business owner has asked themselves, “How do I get more towing calls?” While there are a number of important pieces to that ever-shifting puzzle, one major piece that isn’t going away is the Google Business Profile. As the importance of GBP trends upward, the time you devote to maintaining your tow company’s listing will give you the best potential for driving more towing calls today and in the future.
