Friday afternoon Google decided to temporarily stop posting new GMB reviews/replies/Q&A during the COVID-19 emergency–a result of reducing their close-quarters office staff and prioritizing health-related businesses and special hours/closures.
So, how might this affect you, a local tow company that places high value on positive tow company reviews even during COVID-19? In times of change like this, it’s important remain calm and take a long look at what is the best path forward.
For now Google has removed Q&As from business profiles, though they continue to display existing reviews, replies, review counts, and aggregate review ratings. Many consumers won’t even notice this, as users can post and see new reviews themselves, yet reviews posted on/after March 20 are not visible to the public because the human-review team has been momentarily disbanded and/or redirected. At this time, it is not 100% clear if tow company reviews/replies posted during this COVID-19 emergency status will get posted eventually or not.
REVIEW PROFILE STRATEGY
For a long while, acquiring positive Google reviews has been the tactic we’ve focused on for most of our tow company reviews. So as not to lose the opportunities during this emergency period, we’re redirecting reviews to the website module and to Facebook to maximize the value of each customer interaction. This will round out overall review profiles and will continue to feed Google Search and Google Maps critical keyword phrases that will live on the website well beyond this virus.
LEVEL II & III CLIENTS
Over the weekend we shifted copy and links for all of our Reputable Reviews clients so that everything now points to internal feedback and Facebook.
The country has a lot riding on Google allowing healthcare listings and other temporary closings/special hours to be updated and accurate. We wish them godspeed on this huge undertaking.