Google My Business Special Hours
Keeping Your Towing Company Open on the Holidays
If your towing company runs a 24/7 operation, there is a good chance that you’ll be open on the holidays. But does Google know that? Not necessarily. And if Google isn’t 100% sure, then people finding your towing company online won’t be sure either.
To cut straight to the point: make sure you update and maintain the Special Hours listing on your Google My Business account. This confirms with Google that you are open on specific holidays and makes a big difference in how your listing appears that day.
Confirmed vs. Unconfirmed
Maintaining your Google My Business listing is a very important step in increasing your chances of being found in organic online towing-related searches. (If you haven’t yet claimed your listing, go here after you’ve read this blog and get started!) And even if you’ve done the basics of claiming your business, adding regular business hours, adding a website and maybe throwing up a few photos, you could still be missing out on some important pieces.
Take a look at the below. There is an obvious difference between the appearance of your Google My Business listing when you have and haven’t confirmed the Special Hours.
The last thing you want is for a potential customer to find you online in a “towing company near me” search, only to use a competitor because your listing had a bright orange, “Holiday might affect these hours.” Why take the time to call and find out if you’re open when your competitor has confirmed that they are open?
Take it from Google: “It’s a good idea to confirm your hours for official holidays even if those hours are the same as your regular hours. This way, you’ll make it clear to customers that your holiday hours are accurate.” (source)
Confirming Special Hours
Fortunately, confirming that you are (or aren’t) open during specific holidays is an easy process that should only take a few well-spent minutes. Below is a snapshot of the step-by-step. Clicking on the photo will take you to the Google My Business Help Center in case you’d like to find out more.
I recently received an email from Google for one of our new clients labeled, “Don’t leave customers confused! Update your July holiday hours.” With the 4th of July holiday just around the corner, Google has taken the kind step to provide notice that the hours still needed to be verified.
With a few quick clicks, the GMB Special Hours were verified. If any holiday travelers were in need of a tow and found our client, there would be no doubt as to whether or not they were open for business.
Let Us Handle the Details For You
Don’t want to worry about Special Hours and the endless amount of other details that are key to driving an online profit? Let Lift Marketing Group do the work for you.
Lift Marketing Group gets towing companies across North America found online–resulting in increased cash calls, and increased profit. We are committed to working exclusively with the towing industry to provide the best online tow company marketing. With our Full-Scale Fundamentals, Reputable Reviews, and Sustained Social Media Cash Call Builders, you get the most comprehensive online marketing services available for towing companies with a no-risk, no-contract relationship.
Call us or send us an e-mail to find out more.