No. We make the same amount no matter your Google budget. And because it doesn’t typically require more work once the adjustment is made, we continue to choose this model despite clients who say they would expect to pay more. We feel it keeps us more honest. When we detect potential to get more calls while maintaining significant returns, we will recommend increases in advertising spend. Our recommendations are subject to client approval and are never required. Because we don’t tie our compensation to ad fees, our recommendations are unbiased.

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